You have two seconds to get your customer’s attention and convince them why they should choose you. The logo of your business is the first thing that the consumer looks encounters when he comes across your brand. Therefore, you should create a good impression from the beginning. There are many key points that you must consider when creating a logo, you must remember that the logo is an important element for brand recognition and therefore should not be taken lightly.
Logos are the identity of the brand, it is what makes the consumer know exactly who is on the other side, to identify you and differentiate you from the competition. Large luxury companies such as Calvin Klein, Burberry, Balenciaga among others redesigned their brand using the blanding method, they are changing their traditional logos for sans serif fonts focusing on simplicity. There are also companies that refreshed their logo such as Nike, Apple, McDonald’s, and Coca Cola to give it a minimalist touch without losing the connection that customers have developed with the brand over time.
Complex logos are no longer as functional for the new digital era, and you shouldn’t make logos just because they are “pretty.” It is recommended to be an informative art, easy to understand, versatile, effective and transmit interest towards the brand from the start. Colors, lines, and geometric figures have a psychological meaning that the graphic designer is responsible for putting all these elements together to send a message in the best possible way.
Why is a minimalist logo ideal for your business?
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