It’s easy to get wrapped up between all the terms that exist, both in marketing and graphic
You have two seconds to get your customer’s attention and convince them why they should choose you.
A logo, more commonly called a “logo,” is a graphic or symbolic representation of a brand name and purpose. Its mission is to identify a company, product, or project to recognize it quickly.
Your company’s logo must be just like it: original, not similar to any. It would be best if you didn’t have a direct reference to any known brand, much less to the competition.