Marketing vs Branding

Now we will talk about branding, it is very important that you differentiate yourself by presenting your brand image in a creative and attractive way, which is consistent with the values and personality you want to transmit. This helps to position your brand in the mind of your target market. This is what makes the people who consume your product or service feel more identified with you, to improve the perception they have of you for what you contribute and the value you offer. We must also remember that corporate identity and branding also go hand in hand, identity is basically the logo, colors and slogan which should always be included in your message.Both are essential in any company if you use both correctly it can certainly contribute to success. Many companies focus only on the sales, not realizing that this can affect it long term if branding strategies are not used to reinforce brand recognition, trust and loyalty ensuring that consumers always choose your brand.