How choosing a marketing agency outside of Puerto Rico have a negative impact?

Choosing which advertising or marketing agency is ideal can be a bit exhaustive, but it’s time to take advantage and research the companies most accessible to you.

Some of the questions you may have while looking for an agency may be: Is it better to hire a local, national, or international agency?

As always, we answer your questions and share with you several interesting points to have in mind when hiring an agency within Puerto Rico.

Communication is much more effective, and collaborations are more enjoyable

You can develop a one-on-one relationship with much more trust and make changes faster with face-to-face meetings if needed. This avoids a lot of bad times, wastes less time, and minimizes the number of messages. Also, not speaking the same language and the time change can be a big factor why communication is not the best, therefore it can affect your company. Not only that, but the interactions can also be more personalized and you can help each other with collaborations or clients recommendations.

Live as a local, think like a local

No one knows more about the area in which you are located than a person who lives in the same country or state as you. For example, it is important to know which are the restaurants that can be your direct or indirect competition and who are the people who consume your product or who could be potential future customers. They can be aware of every single situation or threats beyond your control that could be potentially harmful to your company faster than anyone else. Although a lot of relevant data can be collected through research and the help of the internet, there is simply data that there is no way to obtain it if it is not in person.

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