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You’ve had to hear once that consistency is critical… if you want to be seen, you must compete with thousands of people with the same goal. Social media can be a great channel to promote your business, reach potential customers, and connect with your community. But, to create a community, you need to provide them with valuable content that they can use in their day to day. There are so many people with the same goal of wanting to sell their products or services that it is no longer just about creating content but also having to give it a purpose to entertain, motivate, inspire, educate, and then promote. Innovating and being creative go hand in hand with the consistency of your social media posts, and at least three weekly posts are recommended for your consumers to keep you in mind.
If you want your business to grow, you need to keep them up to date with everything going on with your brand. Tener the schedule, telephone, and / or the wrong address can be fatal; are necessary details that your customers need to reach you. Then you wonder why your business does not have the results you aspire to; not only should you attract people but also guide them and make the process easier so that they always choose you.
There is so much information on the internet and social networks that having a website is fast, easy, and convenient for you to provide your business details to your potential client before visiting you. Consumers are very visual, so this is your chance to convince them that you are exactly what they are looking for and show them who you are, what you do, and what product or service you provide in an eye-catching way, including photos, videos, menu, etc.
You can take advantage of many platforms and social networks to grow your brand or business. Social networks like Instagram and Facebook are indispensable, but they are not the only ones. It depends on your industry, and what you want to communicate; you can incorporate other platforms to have more reach with your buyer persona and have them become potential customers. Platforms such as LinkedIn, Trip Advisor, Yelp, Untappd, Pinterest, and Google Business, among others.
People remember 80% of what they see. They prefer images when reading an article, and most consumers prefer businesses with clear photos since this is the most influential factor when deciding whether to buy or not. By not having photos or videos in high resolution, your audience may perceive you as a careless, unprofessional company that is not up to date. Make sure that the photos convey your company’s values and review the recommended image sizes for each platform.
Using photos taken from the internet or generic you might think is a help, but it is still a mistake since the public can feel disappointed to receive what they did not order. If we think again about the competition that exists, it is not cost-effective, since if you use photos from the internet to “save” time or money, what you will do is that your customers do not want to return. You oversee creating a quality product or service, and experts like the Hycrons team can manage to show your product as it is without altering it and in high resolution so that consumers do not get surprises.
Focus on your business, and try to bring a precise and professional message to your audience. Avoid discussing personal, political, or religious issues unless these issues get value or coherence to your brand. You also must be attentive to the people with whom you want to collaborate; remember that everything must go according to your strategy and what you want to represent.
Being updated with the latest is important, but you do not have to be in each trend to be considered. It is better to create original content to stand out from the competition than for your content to be lost, perceived as copying something, or even dull. It is possible to connect with your audience without talking about these topics that are considered a double-edged sword since one part of your audience may agree, but another will not, and this can result in losses.
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