The Danger of Following Trends Without a Strategy

Recently, we’ve seen a wave of videos where business owners and employees participate in dynamics that can backfire. Examples such as asking employees if they prefer to work or go on unemployment, throwing water in uncomfortable situations, or making jokes about customer perceptions may seem harmless or even funny, but they can actually project a negative image of the company.

The problem with this type of content is that, although it generates interaction and comments on social media, it can also affect how the brand is perceived. Most businesses rely on customer service, and if consumers feel undervalued or that the work environment is inappropriate, they may choose not to support that business. A poorly executed video can make a company appear unprofessional, insensitive, or disconnected from the real needs of its audience.

Instead of following trends without a strategy, businesses should focus on creating content aligned with their industry and market. Videos that highlight the quality of their products or services, their commitment to customer satisfaction, the story behind the brand, or the experience of their team can have a positive impact and strengthen the business’s identity on social media.

Digital content should be approached with intelligence and planning. Before jumping on a trend, companies should ask themselves: Does this video represent our values? How will our customers perceive it? Does it add something positive to our brand? If the answer isn’t clear, it’s better to seek alternatives that reinforce the business’s image and credibility.

In conclusion, virality should not be the goal if it risks the brand’s reputation. Authenticity, consistency, and respect for the audience are key to creating successful content that not only entertains but also builds a trusting relationship with customers.