Our customer asked for a minimalist logo with an attitude. His rules were clear, nothing too fancy, able to adapt to any medium, and he said the magic words: “I’ll know it is the one when I see it.” So this one took us a few attempts before nailing it, but we made it, and our customer is satisfied. Once we delivered it, he confessed we were the third agency he had tried.
It promotes name recognition and is associated with more traditional and formal approaches to branding.
No matter how many years pass by, this logo will still look fresh due to its clean and simple form.