After a previous attempt at a specialty coffee marketplace, Grains’ CEO wanted and needed a fresh start. After listening to the client’s brief, we knew Grains needed a timeless, high-end logotype to accompany their new brand. We wanted to create a minimalist logotype that screamed their name and concept… and so we did.
One-color logos can change their color without losing their essence.
It promotes name recognition and is associated with more traditional and formal approaches to branding.