Create different content from your competitors: photos, videos, blogs, etc. Everything must be unique and personalized. Think like your consumers. Not only keywords but also their searches, tastes, and behaviors.

Do not focus only on the most popular social networks. Depending on the field in which your business operates, its constant and updated presence on other platforms is essential to make a good impression on consumers. For example, a restaurant can create a profile on Instagram and Facebook and earn promotions on these social networks. Still, it would be best if you did not forget that it also needs to have a presence on other platforms your target trusts, such as Tripadvisor, Yelp, Untappd, etc. 

Remember, online presence is not only based on a website or a profile on any social platform; it is also about discovering niches of action, creating a good action plan, and adapting each step.