{"id":21729,"date":"2023-06-11T11:19:29","date_gmt":"2023-06-11T15:19:29","guid":{"rendered":"https:\/\/hycrons.com\/?p=21729"},"modified":"2024-02-27T12:47:47","modified_gmt":"2024-02-27T16:47:47","slug":"the-ultimate-guide-to-create-a-social-media-marketing-plan","status":"publish","type":"post","link":"https:\/\/hycrons.com\/es\/the-ultimate-guide-to-create-a-social-media-marketing-plan\/","title":{"rendered":"Pasos que debes dar para mejorar tu plan de mercadeo de redes sociales"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"21729\" class=\"elementor elementor-21729\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-08e46e2 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"08e46e2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d1af90\" data-id=\"4d1af90\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b07a367 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"b07a367\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Pasos que debes dar para mejorar tu plan de mercadeo de redes sociales<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c217144 elementor-align-center elementor-mobile-align-left elementor-widget elementor-widget-post-info\" data-id=\"c217144\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-4ac3793 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/hycrons.com\/es\/author\/hycrons\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-user-circle\" viewbox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 104c-53 0-96 43-96 96s43 96 96 96 96-43 96-96-43-96-96-96zm0 144c-26.5 0-48-21.5-48-48s21.5-48 48-48 48 21.5 48 48-21.5 48-48 48zm0-240C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm0 448c-49.7 0-95.1-18.3-130.1-48.4 14.9-23 40.4-38.6 69.6-39.5 20.8 6.4 40.6 9.6 60.5 9.6s39.7-3.1 60.5-9.6c29.2 1 54.7 16.5 69.6 39.5-35 30.1-80.4 48.4-130.1 48.4zm162.7-84.1c-24.4-31.4-62.1-51.9-105.1-51.9-10.2 0-26 9.6-57.6 9.6-31.5 0-47.4-9.6-57.6-9.6-42.9 0-80.6 20.5-105.1 51.9C61.9 339.2 48 299.2 48 256c0-110.3 89.7-200 200-200s200 89.7 200 200c0 43.2-13.9 83.2-37.3 115.9z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\thycrons\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ef24e32 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/hycrons.com\/es\/2023\/06\/11\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>junio 11, 2023<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-8b8eeca elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-tags\" viewbox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M497.941 225.941L286.059 14.059A48 48 0 0 0 252.118 0H48C21.49 0 0 21.49 0 48v204.118a48 48 0 0 0 14.059 33.941l211.882 211.882c18.744 18.745 49.136 18.746 67.882 0l204.118-204.118c18.745-18.745 18.745-49.137 0-67.882zM112 160c-26.51 0-48-21.49-48-48s21.49-48 48-48 48 21.49 48 48-21.49 48-48 48zm513.941 133.823L421.823 497.941c-18.745 18.745-49.137 18.745-67.882 0l-.36-.36L527.64 323.522c16.999-16.999 26.36-39.6 26.36-63.64s-9.362-46.641-26.36-63.64L331.397 0h48.721a48 48 0 0 1 33.941 14.059l211.882 211.882c18.745 18.745 18.745 49.137 0 67.882z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/hycrons.com\/es\/category\/social-media-management\/\" class=\"elementor-post-info__terms-list-item\">Manejo de Redes Sociales<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0f826e2 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f826e2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4fb6c96\" data-id=\"4fb6c96\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24d4741 elementor-widget elementor-widget-text-editor\" data-id=\"24d4741\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>En sus inicios las redes sociales se crearon con el prop\u00f3sito de servir como canal para poder\nconectarse con otras personas, pero en estos momentos se ha convertido en mucho m\u00e1s que\neso para las marcas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ab26ec3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ab26ec3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0c58bf5\" data-id=\"0c58bf5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b4ec9c7 elementor-widget elementor-widget-image\" data-id=\"b4ec9c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/hycrons.com\/wp-content\/uploads\/2023\/06\/pexels-anastasia-shuraeva-7278819.jpg\" class=\"attachment-full size-full wp-image-21733\" alt=\"\" srcset=\"https:\/\/hycrons.com\/wp-content\/uploads\/2023\/06\/pexels-anastasia-shuraeva-7278819.jpg 900w, https:\/\/hycrons.com\/wp-content\/uploads\/2023\/06\/pexels-anastasia-shuraeva-7278819-300x300.jpg 300w, https:\/\/hycrons.com\/wp-content\/uploads\/2023\/06\/pexels-anastasia-shuraeva-7278819-150x150.jpg 150w, https:\/\/hycrons.com\/wp-content\/uploads\/2023\/06\/pexels-anastasia-shuraeva-7278819-768x768.jpg 768w, https:\/\/hycrons.com\/wp-content\/uploads\/2023\/06\/pexels-anastasia-shuraeva-7278819-12x12.webp 12w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4a13067\" data-id=\"4a13067\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d37a7b elementor-widget elementor-widget-heading\" data-id=\"6d37a7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Puedes tener el alcance de billones de usuarios existentes, como tambi\u00e9n los millones que entran diariamente por primera vez.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b6ead4 elementor-widget elementor-widget-text-editor\" data-id=\"3b6ead4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Por esto las marcas aprovecharon para hacer su entrada a las redes sociales para acaparar con ellas y ser la sensaci\u00f3n que mantiene a los usuarios queriendo m\u00e1s.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bdd43f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bdd43f0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bfa2ead\" data-id=\"bfa2ead\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45e6926 elementor-widget elementor-widget-text-editor\" data-id=\"45e6926\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Las redes sociales como Facebook, YouTube, Instagram, Tik Tok, WhatsApp etc. son medios que generan oportunidades de ventas, aumentan el alcance, mejoran la lealtad de los clientes y mejoran la comunicaci\u00f3n con tu p\u00fablico objetivo. Por esto te damos algunas recomendaciones para que puedas optimizar tus redes y darle el mejor uso posible incorporando un plan de mercadeo de redes sociales:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a45d2b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a45d2b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-834ee96\" data-id=\"834ee96\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc261ea elementor-widget elementor-widget-text-editor\" data-id=\"fc261ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>DEFINE TU NICHO<\/strong><br \/>Muchas preguntas que debes hacerte\u2026 \u00bfPara qui\u00e9n es este producto o servicio que quiero vender? Debes investigar c\u00f3mo piensan, qu\u00e9 consumen, quienes son, sus caracter\u00edsticas demogr\u00e1ficas, psicol\u00f3gicas y socioecon\u00f3micas para as\u00ed dirigirte a ellos espec\u00edficamente a trav\u00e9s de tu contenido.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a9c1c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a9c1c1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df52927\" data-id=\"df52927\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66c130c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"66c130c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>DETERMINA TUS OBJETIVOS<\/strong><br \/>\u00bfCu\u00e1les son los objetivos de tu empresa? Me refiero a lo que quieres llegar a lograr implementando planificaci\u00f3n, organizaci\u00f3n y estrategias. Tener un plan te va a ayudar a saber si est\u00e1s teniendo \u00e9xito o no, es b\u00e1sicamente un resumen espec\u00edfico de\nlo que planeas hacer con tu negocio. Recuerda que tus objetivos deben ser alcanzables para que puedan ser medibles, es necesario ser realista para que sea\nposible medir tu progreso y ajustar la estrategia de ser necesario. Puedes utilizar una tabla SMART para ayudarte a concretar tus objetivos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2dbd7af elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2dbd7af\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9823fb5\" data-id=\"9823fb5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc5b0b3 elementor-widget elementor-widget-text-editor\" data-id=\"dc5b0b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>NO EST\u00c9S EN TODAS LAS REDES SOCIALES<\/strong><br \/>Luego que decidas a que red social unirte, deber\u00e1s tener metas espec\u00edficas para cada una ya que todas las redes se concentran en diferentes audiencias y tienen diferentes herramientas. Como no es necesario tener presencia en todas, ser\u00eda ideal investigar cu\u00e1l es la mejor red social que se acople con las caracter\u00edsticas de tu marca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d865693 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d865693\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f087cab\" data-id=\"f087cab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bfd9ea9 elementor-widget elementor-widget-text-editor\" data-id=\"bfd9ea9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>CREA UN PLAN DE CONTENIDOS<\/strong><br \/>Ya escogiste tus redes sociales, ya optimizaste los perfiles,<br \/>ahora toca hacer un plan de contenidos para tener las publicaciones al d\u00eda porque ser constante es sumamente importante. No es solo publicar y vender, tambi\u00e9n hay que crear contenido que sea\nrelevante con tu marca. Puede ser entretenido, informativo, variado, original, utiliza formatos diferentes y que el contenido sea de inter\u00e9s para tu nicho.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bdf768c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bdf768c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-97ab8ea\" data-id=\"97ab8ea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42ef713 elementor-widget elementor-widget-text-editor\" data-id=\"42ef713\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>S\u00c9 ACTIVO CON TU MARCA<\/strong><br \/>El alcance org\u00e1nico es limitado, por esto vas a tener que apoyarte creando campa\u00f1as con anuncios pagados. Lo bueno es que las redes sociales como Facebook, Instagram, Twitter y LinkedIn te permiten segmentar tu p\u00fablico en edad, sexo, ubicaci\u00f3n, entre otros y distribuir tu marca a potenciales clientes de manera m\u00e1s r\u00e1pida. Otras maneras de promocionar tu marca pueden ser: Concursos, alianzas con\n\u00a8influencers\u00a8 y descuentos exclusivos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-080daa6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"080daa6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f2d0a8f\" data-id=\"f2d0a8f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e7e8be elementor-widget elementor-widget-text-editor\" data-id=\"1e7e8be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>MIDE TU PROGRESO<\/strong><br \/>Hay una manera de saber si tu inversi\u00f3n est\u00e1 dando frutos o simplemente no vale la pena. El ROI es la sigla en ingl\u00e9s para \u00a8Retorno sobre la inversi\u00f3n\u00a8 y se utiliza para medir si el negocio gan\u00f3 dinero o perdi\u00f3 con las inversiones. Puede ser cualquier gasto que hiciste para mejorar el negocio como publicidad, nuevo equipo, etc. La f\u00f3rmula es GANANCIA \u2013 INVERSI\u00d3N dividido por la inversi\u00f3n inicial. Si la\nganancia fue de $20,000 e invertiste solo $1,000 lo restas y luego lo divides por $1,000. Tu retorno de inversi\u00f3n fue 19 veces la inversi\u00f3n inicial.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dc61eb8 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"dc61eb8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-23660ee\" data-id=\"23660ee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69eb281 elementor-widget elementor-widget-heading\" data-id=\"69eb281\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Lea Nuestros <\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb15c41 elementor-widget elementor-widget-heading\" data-id=\"cb15c41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Art\u00edculos Recientes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bffb34 elementor-widget elementor-widget-jet-blog-smart-tiles\" data-id=\"6bffb34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-blog-smart-tiles.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-jet-blog-smart-tiles jet-blog\"><div class=\"jet-smart-tiles-wrap jet-hide-excerpt\" data-slider-atts='{\"adaptiveHeight\":true,\"arrows\":true,\"prevArrow\":\"<i class=\\\"jet-arrow-prev jet-blog-arrow\\\"><svg width=\\\"24\\\" height=\\\"24\\\" viewBox=\\\"0 0 24 24\\\" fill=\\\"none\\\" xmlns=\\\"http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\\"><path d=\\\"M6.72499 6.62519L8.42499 8.30019L5.92499 10.8002L21.425 10.8002L21.425 13.1502L5.89999 13.1502L8.42499 15.6502L6.74999 17.3252L1.39999 11.9752L6.72499 6.62519Z\\\" fill=\\\"#0F172A\\\"\\\/><\\\/svg><\\\/i>\",\"nextArrow\":\"<i class=\\\"jet-arrow-next jet-blog-arrow\\\"><svg width=\\\"24\\\" height=\\\"24\\\" viewBox=\\\"0 0 24 24\\\" fill=\\\"none\\\" xmlns=\\\"http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\\"><path d=\\\"M17.275 17.3748L15.575 15.6998L18.075 13.1998H2.57501V10.8498H18.1L15.575 8.3498L17.25 6.6748L22.6 12.0248L17.275 17.3748Z\\\" fill=\\\"#0F172A\\\"\\\/><\\\/svg><\\\/i>\",\"autoplay\":true,\"autoplaySpeed\":5000,\"rtl\":false}' dir=\"ltr\"><div class=\"jet-smart-tiles-slide\"><div class=\"jet-smart-tiles-slide__wrap layout-3-x rows-1\" ><div class=\"jet-smart-tiles\">\n\t<div class=\"jet-smart-tiles__box\" style=\"background-image:url(&#039;https:\/\/hycrons.com\/wp-content\/uploads\/2025\/10\/HYR01304-Edit.jpg&#039;)\">\n\t\t<div class=\"jet-smart-tiles__terms\"><a href=\"https:\/\/hycrons.com\/es\/category\/social-media-management\/\" class=\"jet-smart-tiles__terms-link jet-smart-tiles__terms-link--23\">Manejo de Redes Sociales<\/a><\/div>\t\t<div class=\"jet-smart-tiles__box-content\">\n\t\t\t<div class=\"jet-smart-tiles__box-content-inner\">\n\t\t\t\t<div class=\"jet-smart-tiles__meta\"><span class=\"post__date post-meta__item jet-smart-tiles__meta-item\"><span class=\"jet-smart-tiles__meta-icon jet-blog-icon\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar-alt\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48V192H0v272zm320-196c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zM192 268c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zM64 268c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12H76c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12H76c-6.6 0-12-5.4-12-12v-40zM400 64h-48V16c0-8.8-7.2-16-16-16h-32c-8.8 0-16 7.2-16 16v48H160V16c0-8.8-7.2-16-16-16h-32c-8.8 0-16 7.2-16 16v48H48C21.5 64 0 85.5 0 112v48h448v-48c0-26.5-21.5-48-48-48z\"><\/path><\/svg><\/span><span  class=\"post__date-link\" ><time datetime=\"2026-03-15T16:39:29-04:00\" title=\"2026-03-15T16:39:29-04:00\">marzo 15, 2026<\/time><\/span><\/span><\/div>\t\t\t\t\t\t\t\t<div class=\"jet-smart-tiles__box-title\">El valor del mercadeo y la creaci\u00f3n de contenido en redes sociales<\/div>\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"jet-smart-tiles__box-excerpt\"><p>Emprender muchas veces significa hacerlo todo: vender, atender clientes, manejar redes y hasta dise\u00f1ar los artes.<\/p>\n<\/div>\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<a href=\"https:\/\/hycrons.com\/es\/the-value-of-marketing-and-content-creation-on-social-media\/\" class=\"jet-smart-tiles__box-link\" aria-label=\"El valor del mercadeo y la creaci\u00f3n de contenido en redes sociales\"><\/a>\n\t<\/div>\n<\/div><div class=\"jet-smart-tiles\">\n\t<div class=\"jet-smart-tiles__box\" style=\"background-image:url(&#039;https:\/\/hycrons.com\/wp-content\/uploads\/2026\/02\/pexels-eva-bronzini-6956225.jpg&#039;)\">\n\t\t<div class=\"jet-smart-tiles__terms\"><a href=\"https:\/\/hycrons.com\/es\/category\/social-media-management\/\" class=\"jet-smart-tiles__terms-link jet-smart-tiles__terms-link--23\">Manejo de Redes Sociales<\/a><\/div>\t\t<div class=\"jet-smart-tiles__box-content\">\n\t\t\t<div class=\"jet-smart-tiles__box-content-inner\">\n\t\t\t\t<div class=\"jet-smart-tiles__meta\"><span class=\"post__date post-meta__item jet-smart-tiles__meta-item\"><span class=\"jet-smart-tiles__meta-icon jet-blog-icon\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar-alt\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48V192H0v272zm320-196c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zM192 268c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zM64 268c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12H76c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12H76c-6.6 0-12-5.4-12-12v-40zM400 64h-48V16c0-8.8-7.2-16-16-16h-32c-8.8 0-16 7.2-16 16v48H160V16c0-8.8-7.2-16-16-16h-32c-8.8 0-16 7.2-16 16v48H48C21.5 64 0 85.5 0 112v48h448v-48c0-26.5-21.5-48-48-48z\"><\/path><\/svg><\/span><span  class=\"post__date-link\" ><time datetime=\"2026-02-15T11:27:10-04:00\" title=\"2026-02-15T11:27:10-04:00\">febrero 15, 2026<\/time><\/span><\/span><\/div>\t\t\t\t\t\t\t\t<div class=\"jet-smart-tiles__box-title\">Se\u00f1ales claras de que tu negocio necesita ayuda profesional con su imagen<\/div>\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"jet-smart-tiles__box-excerpt\"><p>Emprender muchas veces significa hacerlo todo: vender, atender clientes, manejar redes y hasta dise\u00f1ar los artes.<\/p>\n<\/div>\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<a href=\"https:\/\/hycrons.com\/es\/clear-signs-your-business-needs-professional-help-with-its-brand-image\/\" class=\"jet-smart-tiles__box-link\" aria-label=\"Se\u00f1ales claras de que tu negocio necesita ayuda profesional con su imagen\"><\/a>\n\t<\/div>\n<\/div><div class=\"jet-smart-tiles\">\n\t<div class=\"jet-smart-tiles__box\" style=\"background-image:url(&#039;https:\/\/hycrons.com\/wp-content\/uploads\/2026\/01\/DSC3084.jpg&#039;)\">\n\t\t<div class=\"jet-smart-tiles__terms\"><a href=\"https:\/\/hycrons.com\/es\/category\/social-media-management\/\" class=\"jet-smart-tiles__terms-link jet-smart-tiles__terms-link--23\">Manejo de Redes Sociales<\/a><\/div>\t\t<div class=\"jet-smart-tiles__box-content\">\n\t\t\t<div class=\"jet-smart-tiles__box-content-inner\">\n\t\t\t\t<div class=\"jet-smart-tiles__meta\"><span class=\"post__date post-meta__item jet-smart-tiles__meta-item\"><span class=\"jet-smart-tiles__meta-icon jet-blog-icon\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar-alt\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48V192H0v272zm320-196c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zM192 268c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zM64 268c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12H76c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12H76c-6.6 0-12-5.4-12-12v-40zM400 64h-48V16c0-8.8-7.2-16-16-16h-32c-8.8 0-16 7.2-16 16v48H160V16c0-8.8-7.2-16-16-16h-32c-8.8 0-16 7.2-16 16v48H48C21.5 64 0 85.5 0 112v48h448v-48c0-26.5-21.5-48-48-48z\"><\/path><\/svg><\/span><span  class=\"post__date-link\" ><time datetime=\"2026-01-15T17:42:24-04:00\" title=\"2026-01-15T17:42:24-04:00\">enero 15, 2026<\/time><\/span><\/span><\/div>\t\t\t\t\t\t\t\t<div class=\"jet-smart-tiles__box-title\">La importancia de los reviews: el primer contacto real con tu negocio<\/div>\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"jet-smart-tiles__box-excerpt\"><p>Acabamos de regresar de unas vacaciones por Europa y, si algo qued\u00f3 clar\u00edsimo durante el viaje, es que una de las herramientas m\u00e1s importantes para decidir d\u00f3nde comer, qu\u00e9 visitar o qu\u00e9 experiencia vivir fue Google.<\/p>\n<\/div>\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<a href=\"https:\/\/hycrons.com\/es\/the-importance-of-reviews-the-first-real-touchpoint-with-your-business\/\" class=\"jet-smart-tiles__box-link\" aria-label=\"La importancia de los reviews: el primer contacto real con tu negocio\"><\/a>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70c1e3e elementor-align-center elementor-mobile-align-center elementor-tablet-align-center elementor-widget elementor-widget-button\" data-id=\"70c1e3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"\/es\/blog\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-zoom-in\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ver Todos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>En sus inicios las redes sociales se crearon con el prop\u00f3sito de servir como canal para poder\nconectarse con otras personas, pero en estos momentos se ha convertido en mucho m\u00e1s que\neso para las marcas.<\/p>","protected":false},"author":1,"featured_media":21731,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-21729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.12 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The ultimate guide to create a social media marketing plan - Hycrons Tech-Marketing Firm<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hycrons.com\/es\/the-ultimate-guide-to-create-a-social-media-marketing-plan\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The ultimate guide to create a social media marketing plan\" \/>\n<meta property=\"og:description\" content=\"In the beginning, social media were created with one purpose; serves as a channel to connect with other people, but now it has become so much more for brands.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hycrons.com\/es\/the-ultimate-guide-to-create-a-social-media-marketing-plan\/\" \/>\n<meta property=\"og:site_name\" content=\"Hycrons Tech-Marketing Firm\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hycrons\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-11T15:19:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-27T16:47:47+00:00\" \/>\n<meta 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