{"id":15208,"date":"2022-04-14T16:02:15","date_gmt":"2022-04-14T20:02:15","guid":{"rendered":"https:\/\/hycrons.com\/?p=15208"},"modified":"2024-02-27T19:10:42","modified_gmt":"2024-02-27T23:10:42","slug":"what-do-we-call-a-good-logo-design","status":"publish","type":"post","link":"https:\/\/hycrons.com\/es\/what-is-a-good-logo-design\/","title":{"rendered":"\u00bfEn qu\u00e9 consiste un buen logo?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"15208\" class=\"elementor elementor-15208\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-23cc14a elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"23cc14a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d138b79\" data-id=\"d138b79\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4625a0 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"f4625a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u00bfEn qu\u00e9 consiste un buen logo?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c78dc3 elementor-align-center elementor-mobile-align-left elementor-widget elementor-widget-post-info\" data-id=\"3c78dc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-4ac3793 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/hycrons.com\/es\/author\/hycrons\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-user-circle\" viewbox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 104c-53 0-96 43-96 96s43 96 96 96 96-43 96-96-43-96-96-96zm0 144c-26.5 0-48-21.5-48-48s21.5-48 48-48 48 21.5 48 48-21.5 48-48 48zm0-240C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm0 448c-49.7 0-95.1-18.3-130.1-48.4 14.9-23 40.4-38.6 69.6-39.5 20.8 6.4 40.6 9.6 60.5 9.6s39.7-3.1 60.5-9.6c29.2 1 54.7 16.5 69.6 39.5-35 30.1-80.4 48.4-130.1 48.4zm162.7-84.1c-24.4-31.4-62.1-51.9-105.1-51.9-10.2 0-26 9.6-57.6 9.6-31.5 0-47.4-9.6-57.6-9.6-42.9 0-80.6 20.5-105.1 51.9C61.9 339.2 48 299.2 48 256c0-110.3 89.7-200 200-200s200 89.7 200 200c0 43.2-13.9 83.2-37.3 115.9z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\thycrons\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ef24e32 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/hycrons.com\/es\/2022\/04\/14\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>14 de abril de 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-8b8eeca elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-tags\" viewbox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M497.941 225.941L286.059 14.059A48 48 0 0 0 252.118 0H48C21.49 0 0 21.49 0 48v204.118a48 48 0 0 0 14.059 33.941l211.882 211.882c18.744 18.745 49.136 18.746 67.882 0l204.118-204.118c18.745-18.745 18.745-49.137 0-67.882zM112 160c-26.51 0-48-21.49-48-48s21.49-48 48-48 48 21.49 48 48-21.49 48-48 48zm513.941 133.823L421.823 497.941c-18.745 18.745-49.137 18.745-67.882 0l-.36-.36L527.64 323.522c16.999-16.999 26.36-39.6 26.36-63.64s-9.362-46.641-26.36-63.64L331.397 0h48.721a48 48 0 0 1 33.941 14.059l211.882 211.882c18.745 18.745 18.745 49.137 0 67.882z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/hycrons.com\/es\/category\/logo-design\/\" class=\"elementor-post-info__terms-list-item\">Dise\u00f1o de Logotipo y Marca<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-787cf4f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"787cf4f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b2c4219\" data-id=\"b2c4219\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-939db38 elementor-widget elementor-widget-text-editor\" data-id=\"939db38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Un logotipo, o m\u00e1s com\u00fanmente llamado \u201clogo\u201d, es una representaci\u00f3n gr\u00e1fica o simb\u00f3lica del nombre y prop\u00f3sito de una marca. Su misi\u00f3n es identificar a una empresa, producto o proyecto para reconocerla f\u00e1cilmente. Un incre\u00edble dise\u00f1o de logo no vender\u00e1 un producto malo, pero permitir\u00e1 a un producto bueno alcanzar su m\u00e1ximo potencial, de ah\u00ed su importancia.<\/p><p>Ahora, \u00bfqu\u00e9 aspectos debe tener en cuenta un logo para ser eficiente? Presta atenci\u00f3n que a trav\u00e9s de esta nota los conocer\u00e1s.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d72866a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d72866a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9e06122\" data-id=\"9e06122\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20be430 elementor-widget elementor-widget-image\" data-id=\"20be430\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"901\" height=\"445\" src=\"https:\/\/hycrons.com\/wp-content\/uploads\/2022\/04\/Buen-Logo2-e1652564385140.jpg\" class=\"attachment-full size-full wp-image-15220\" alt=\"\" srcset=\"https:\/\/hycrons.com\/wp-content\/uploads\/2022\/04\/Buen-Logo2-e1652564385140.jpg 901w, https:\/\/hycrons.com\/wp-content\/uploads\/2022\/04\/Buen-Logo2-e1652564385140-300x148.jpg 300w, https:\/\/hycrons.com\/wp-content\/uploads\/2022\/04\/Buen-Logo2-e1652564385140-768x379.jpg 768w, https:\/\/hycrons.com\/wp-content\/uploads\/2022\/04\/Buen-Logo2-e1652564385140-18x9.jpg 18w\" sizes=\"(max-width: 901px) 100vw, 901px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6b04725\" data-id=\"6b04725\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de8f211 elementor-widget elementor-widget-heading\" data-id=\"de8f211\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Originalidad\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11931b7 elementor-widget elementor-widget-text-editor\" data-id=\"11931b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Si bien podemos inspirarnos en logos atractivos para nosotros, que resulte original es un punto muy importante dentro del mercado ya que con ello te aseguras de diferenciarte al resto, proponiendo algo llamativo y novedoso. Puedes contratar dise\u00f1adores freelancers talentosos por medio de plataformas digitales que te propongan nuevos modelos en base a tus ideas y gustos, o realizar uno tu mismo si es que as\u00ed lo deseas. Eso s\u00ed, aseg\u00farate que no exista ya tu dise\u00f1o y que fue creado s\u00f3lo para ti.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35d4728 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35d4728\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2873de1\" data-id=\"2873de1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0987659 elementor-widget elementor-widget-heading\" data-id=\"0987659\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Apropiado\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea67aad elementor-widget elementor-widget-text-editor\" data-id=\"ea67aad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Cada marca dependiendo del producto o servicio que ofrecen se presentan de manera \u00fanica por sus caracter\u00edsticas. No se debe usar las mismas tipograf\u00edas o colores para todos los \u00e1mbitos. Un logo de una tienda de tecnolog\u00eda utilizar\u00e1 l\u00f3gicamente diferentes motivos que uno sobre una cl\u00ednica privada por sus diferentes consumidores y necesidades.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4e32ec6\" data-id=\"4e32ec6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a3f2e9 elementor-widget elementor-widget-image\" data-id=\"1a3f2e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"901\" height=\"464\" src=\"https:\/\/hycrons.com\/wp-content\/uploads\/2022\/04\/Buen-Logo3-e1652564445116.jpg\" class=\"attachment-full size-full wp-image-15221\" alt=\"\" srcset=\"https:\/\/hycrons.com\/wp-content\/uploads\/2022\/04\/Buen-Logo3-e1652564445116.jpg 901w, https:\/\/hycrons.com\/wp-content\/uploads\/2022\/04\/Buen-Logo3-e1652564445116-300x154.jpg 300w, https:\/\/hycrons.com\/wp-content\/uploads\/2022\/04\/Buen-Logo3-e1652564445116-768x396.jpg 768w, https:\/\/hycrons.com\/wp-content\/uploads\/2022\/04\/Buen-Logo3-e1652564445116-18x9.jpg 18w\" sizes=\"(max-width: 901px) 100vw, 901px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c5aef1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c5aef1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-95ccd52\" data-id=\"95ccd52\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2376d6 elementor-widget elementor-widget-image\" data-id=\"c2376d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"901\" height=\"493\" src=\"https:\/\/hycrons.com\/wp-content\/uploads\/2022\/04\/Buen-Logo4-e1652564543115.jpg\" class=\"attachment-full size-full wp-image-15222\" alt=\"\" srcset=\"https:\/\/hycrons.com\/wp-content\/uploads\/2022\/04\/Buen-Logo4-e1652564543115.jpg 901w, https:\/\/hycrons.com\/wp-content\/uploads\/2022\/04\/Buen-Logo4-e1652564543115-300x164.jpg 300w, https:\/\/hycrons.com\/wp-content\/uploads\/2022\/04\/Buen-Logo4-e1652564543115-768x420.jpg 768w, https:\/\/hycrons.com\/wp-content\/uploads\/2022\/04\/Buen-Logo4-e1652564543115-18x10.webp 18w\" sizes=\"(max-width: 901px) 100vw, 901px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9de0669\" data-id=\"9de0669\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf7a825 elementor-widget elementor-widget-heading\" data-id=\"bf7a825\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Simplicidad<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46a7670 elementor-widget elementor-widget-text-editor\" data-id=\"46a7670\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Esta comprobado que el cerebro guarda informaci\u00f3n de manera m\u00e1s r\u00e1pida y f\u00e1cil a trav\u00e9s de logos simples, minimalistas. En algunos casos el recargar un logotipo con muchos detalles, colores y formas pierde la habilidad de impactar en mayor medida, al contrario de lo que se cree. Si prestas atenci\u00f3n a las marcas mas reconocidas del mundo, ver\u00e1s que sus logos son muy simples: \u201cNike\u201d una pipa, la banda \u201cRolling Stones\u201d una boca sacando la lengua, \u201cApple\u201d una manzana.\nNo debes decorar en vano o describir cada aspecto de tu negocio en el logo, actualmente la simplicidad es la mayor sofisticaci\u00f3n, as\u00ed que ve por esa direcci\u00f3n.<br \/>No debes decorar ni describir en vano cada aspecto de tu negocio en el logotipo; la simplicidad es actualmente la sofisticaci\u00f3n m\u00e1s extraordinaria, as\u00ed que ve en esa direcci\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aa3b0c7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aa3b0c7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9c51be7\" data-id=\"9c51be7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ffea25e elementor-widget elementor-widget-heading\" data-id=\"ffea25e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Legibilidad<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d922cf6 elementor-widget elementor-widget-text-editor\" data-id=\"d922cf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Conectando con esa simplicidad que conlleva, se halla otro punto notable: su legibilidad. Si un logo se encuentra recargado, ser\u00e1 considerado muy superficial logrando entorpecer la comunicaci\u00f3n del mensaje que se intenta dar, desviando la atenci\u00f3n de lo importante que la marca pretende comunicar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cc4a7f0\" data-id=\"cc4a7f0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb63322 elementor-widget elementor-widget-image\" data-id=\"cb63322\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"901\" height=\"470\" src=\"https:\/\/hycrons.com\/wp-content\/uploads\/2022\/04\/Buen-Logo5-e1652564590204.jpg\" class=\"attachment-full size-full wp-image-15223\" alt=\"\" srcset=\"https:\/\/hycrons.com\/wp-content\/uploads\/2022\/04\/Buen-Logo5-e1652564590204.jpg 901w, https:\/\/hycrons.com\/wp-content\/uploads\/2022\/04\/Buen-Logo5-e1652564590204-300x156.jpg 300w, https:\/\/hycrons.com\/wp-content\/uploads\/2022\/04\/Buen-Logo5-e1652564590204-768x401.jpg 768w, https:\/\/hycrons.com\/wp-content\/uploads\/2022\/04\/Buen-Logo5-e1652564590204-18x9.webp 18w\" sizes=\"(max-width: 901px) 100vw, 901px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fe6d3c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fe6d3c4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7f7ef63\" data-id=\"7f7ef63\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62e1e3e elementor-widget elementor-widget-image\" data-id=\"62e1e3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"901\" height=\"479\" src=\"https:\/\/hycrons.com\/wp-content\/uploads\/2022\/04\/Buen-Logo6-e1652564632537.jpg\" class=\"attachment-full size-full wp-image-15224\" alt=\"\" srcset=\"https:\/\/hycrons.com\/wp-content\/uploads\/2022\/04\/Buen-Logo6-e1652564632537.jpg 901w, https:\/\/hycrons.com\/wp-content\/uploads\/2022\/04\/Buen-Logo6-e1652564632537-300x159.jpg 300w, https:\/\/hycrons.com\/wp-content\/uploads\/2022\/04\/Buen-Logo6-e1652564632537-768x408.jpg 768w, https:\/\/hycrons.com\/wp-content\/uploads\/2022\/04\/Buen-Logo6-e1652564632537-18x10.webp 18w\" sizes=\"(max-width: 901px) 100vw, 901px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-075cec7\" data-id=\"075cec7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-95be3ae elementor-widget elementor-widget-heading\" data-id=\"95be3ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Atemporal<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f0a644 elementor-widget elementor-widget-text-editor\" data-id=\"4f0a644\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Un logotipo bien realizado es aquel que perdura con el tiempo y no pasa de moda.  Tiene que ser cl\u00e1sico para permanezca con el paso de los a\u00f1os. No caigas en utilizar s\u00edmbolos o colores s\u00f3lo porque est\u00e1n en tendencia, todo esto cambia r\u00e1pidamente.\nRe-dise\u00f1ar todo un logotipo cuesta tiempo, dinero y lo m\u00e1s importante que debes evitar: confusi\u00f3n en tu p\u00fablico.<br \/>Redise\u00f1ar todo un logo cuesta tiempo, dinero y lo m\u00e1s importante que se debe evitar: confusi\u00f3n en tu audiencia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d6e659b elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"d6e659b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a3b397d\" data-id=\"a3b397d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a8fc153 elementor-widget elementor-widget-heading\" data-id=\"a8fc153\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Lea Nuestros <\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3669f02 elementor-widget elementor-widget-heading\" data-id=\"3669f02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Art\u00edculos Recientes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69a58ac elementor-widget elementor-widget-jet-blog-smart-tiles\" data-id=\"69a58ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-blog-smart-tiles.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-jet-blog-smart-tiles jet-blog\"><div class=\"jet-smart-tiles-wrap jet-hide-excerpt\" data-slider-atts='{\"adaptiveHeight\":true,\"arrows\":true,\"prevArrow\":\"<i class=\\\"jet-arrow-prev jet-blog-arrow\\\"><svg width=\\\"24\\\" height=\\\"24\\\" viewBox=\\\"0 0 24 24\\\" fill=\\\"none\\\" xmlns=\\\"http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\\"><path d=\\\"M6.72499 6.62519L8.42499 8.30019L5.92499 10.8002L21.425 10.8002L21.425 13.1502L5.89999 13.1502L8.42499 15.6502L6.74999 17.3252L1.39999 11.9752L6.72499 6.62519Z\\\" fill=\\\"#0F172A\\\"\\\/><\\\/svg><\\\/i>\",\"nextArrow\":\"<i class=\\\"jet-arrow-next jet-blog-arrow\\\"><svg width=\\\"24\\\" height=\\\"24\\\" viewBox=\\\"0 0 24 24\\\" fill=\\\"none\\\" xmlns=\\\"http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\\"><path d=\\\"M17.275 17.3748L15.575 15.6998L18.075 13.1998H2.57501V10.8498H18.1L15.575 8.3498L17.25 6.6748L22.6 12.0248L17.275 17.3748Z\\\" fill=\\\"#0F172A\\\"\\\/><\\\/svg><\\\/i>\",\"autoplay\":true,\"autoplaySpeed\":5000,\"rtl\":false}' dir=\"ltr\"><div class=\"jet-smart-tiles-slide\"><div class=\"jet-smart-tiles-slide__wrap layout-3-x rows-1\" ><div class=\"jet-smart-tiles\">\n\t<div class=\"jet-smart-tiles__box\" style=\"background-image:url(&#039;https:\/\/hycrons.com\/wp-content\/uploads\/2025\/10\/HYR03572.jpg&#039;)\">\n\t\t<div class=\"jet-smart-tiles__terms\"><a href=\"https:\/\/hycrons.com\/es\/category\/graphic-arts\/\" class=\"jet-smart-tiles__terms-link jet-smart-tiles__terms-link--29\">Dise\u00f1o Gr\u00e1fico<\/a><\/div>\t\t<div class=\"jet-smart-tiles__box-content\">\n\t\t\t<div class=\"jet-smart-tiles__box-content-inner\">\n\t\t\t\t<div class=\"jet-smart-tiles__meta\"><span class=\"post__date post-meta__item jet-smart-tiles__meta-item\"><span class=\"jet-smart-tiles__meta-icon jet-blog-icon\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar-alt\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48V192H0v272zm320-196c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zM192 268c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zM64 268c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12H76c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12H76c-6.6 0-12-5.4-12-12v-40zM400 64h-48V16c0-8.8-7.2-16-16-16h-32c-8.8 0-16 7.2-16 16v48H160V16c0-8.8-7.2-16-16-16h-32c-8.8 0-16 7.2-16 16v48H48C21.5 64 0 85.5 0 112v48h448v-48c0-26.5-21.5-48-48-48z\"><\/path><\/svg><\/span><span  class=\"post__date-link\" ><time datetime=\"2026-09-15T12:44:12-04:00\" title=\"2026-09-15T12:44:12-04:00\">15 de septiembre de 2026<\/time><\/span><\/span><\/div>\t\t\t\t\t\t\t\t<div class=\"jet-smart-tiles__box-title\">Menos IA, M\u00e1s Producci\u00f3n Real<\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"jet-smart-tiles__box-excerpt\"><p>Hablemos claro: el mercado local cambi\u00f3. El consumidor en Puerto Rico es cada vez m\u00e1s exigente al momento de escoger d\u00f3nde gasta su dinero.<\/p>\n<\/div>\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<a href=\"https:\/\/hycrons.com\/es\/less-ai-more-real-production\/\" class=\"jet-smart-tiles__box-link\" aria-label=\"Menos IA, M\u00e1s Producci\u00f3n Real\"><\/a>\n\t<\/div>\n<\/div><div class=\"jet-smart-tiles\">\n\t<div class=\"jet-smart-tiles__box\" style=\"background-image:url(&#039;https:\/\/hycrons.com\/wp-content\/uploads\/2026\/01\/HYR07871.jpg&#039;)\">\n\t\t<div class=\"jet-smart-tiles__terms\"><a href=\"https:\/\/hycrons.com\/es\/category\/graphic-arts\/\" class=\"jet-smart-tiles__terms-link jet-smart-tiles__terms-link--29\">Dise\u00f1o Gr\u00e1fico<\/a><\/div>\t\t<div class=\"jet-smart-tiles__box-content\">\n\t\t\t<div class=\"jet-smart-tiles__box-content-inner\">\n\t\t\t\t<div class=\"jet-smart-tiles__meta\"><span class=\"post__date post-meta__item jet-smart-tiles__meta-item\"><span class=\"jet-smart-tiles__meta-icon jet-blog-icon\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar-alt\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48V192H0v272zm320-196c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zM192 268c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zM64 268c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12H76c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12H76c-6.6 0-12-5.4-12-12v-40zM400 64h-48V16c0-8.8-7.2-16-16-16h-32c-8.8 0-16 7.2-16 16v48H160V16c0-8.8-7.2-16-16-16h-32c-8.8 0-16 7.2-16 16v48H48C21.5 64 0 85.5 0 112v48h448v-48c0-26.5-21.5-48-48-48z\"><\/path><\/svg><\/span><span  class=\"post__date-link\" ><time datetime=\"2026-08-15T12:29:55-04:00\" title=\"2026-08-15T12:29:55-04:00\">15 de agosto de 2026<\/time><\/span><\/span><\/div>\t\t\t\t\t\t\t\t<div class=\"jet-smart-tiles__box-title\">Respeto de Marca a Marca: El impacto comercial de un contenido bien ejecutado<\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"jet-smart-tiles__box-excerpt\"><p>Entre due\u00f1os de negocios en Puerto Rico nos conocemos el juego. Sabemos de primera mano lo que cuesta levantar un local, mantener la calidad del producto y lidiar con el d\u00eda a d\u00eda operativo.<\/p>\n<\/div>\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<a href=\"https:\/\/hycrons.com\/es\/brand-to-brand-respect-the-commercial-impact-of-well-executed-content\/\" class=\"jet-smart-tiles__box-link\" aria-label=\"Respeto de Marca a Marca: El impacto comercial de un contenido bien ejecutado\"><\/a>\n\t<\/div>\n<\/div><div class=\"jet-smart-tiles\">\n\t<div class=\"jet-smart-tiles__box\" style=\"background-image:url(&#039;https:\/\/hycrons.com\/wp-content\/uploads\/2026\/07\/pexels-markus-winkler-1430818-30869149.jpg&#039;)\">\n\t\t<div class=\"jet-smart-tiles__terms\"><a href=\"https:\/\/hycrons.com\/es\/category\/graphic-arts\/\" class=\"jet-smart-tiles__terms-link jet-smart-tiles__terms-link--29\">Dise\u00f1o Gr\u00e1fico<\/a><\/div>\t\t<div class=\"jet-smart-tiles__box-content\">\n\t\t\t<div class=\"jet-smart-tiles__box-content-inner\">\n\t\t\t\t<div class=\"jet-smart-tiles__meta\"><span class=\"post__date post-meta__item jet-smart-tiles__meta-item\"><span class=\"jet-smart-tiles__meta-icon jet-blog-icon\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar-alt\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48V192H0v272zm320-196c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zM192 268c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zM64 268c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12H76c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12H76c-6.6 0-12-5.4-12-12v-40zM400 64h-48V16c0-8.8-7.2-16-16-16h-32c-8.8 0-16 7.2-16 16v48H160V16c0-8.8-7.2-16-16-16h-32c-8.8 0-16 7.2-16 16v48H48C21.5 64 0 85.5 0 112v48h448v-48c0-26.5-21.5-48-48-48z\"><\/path><\/svg><\/span><span  class=\"post__date-link\" ><time datetime=\"2026-07-15T14:10:27-04:00\" title=\"2026-07-15T14:10:27-04:00\">15 de julio de 2026<\/time><\/span><\/span><\/div>\t\t\t\t\t\t\t\t<div class=\"jet-smart-tiles__box-title\">El peligro de delegar tu marca a la Inteligencia Artificial<\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"jet-smart-tiles__box-excerpt\"><p>La Inteligencia Artificial ha facilitado la creaci\u00f3n r\u00e1pida de im\u00e1genes, pero en el mundo de los negocios, el atajo digital puede convertirse en una trampa costosa.<\/p>\n<\/div>\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<a href=\"https:\/\/hycrons.com\/es\/the-danger-of-delegating-your-brand-to-artificial-intelligence\/\" class=\"jet-smart-tiles__box-link\" aria-label=\"El peligro de delegar tu marca a la Inteligencia Artificial\"><\/a>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fca481 elementor-align-center elementor-mobile-align-center elementor-tablet-align-center elementor-widget elementor-widget-button\" data-id=\"3fca481\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"\/es\/blog\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-zoom-in\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ver Todos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Un logotipo, o m\u00e1s com\u00fanmente llamado \u201clogo\u201d, es una representaci\u00f3n gr\u00e1fica o simb\u00f3lica del nombre y prop\u00f3sito de una marca. Su misi\u00f3n es identificar a una empresa, producto o proyecto para reconocerla f\u00e1cilmente.<\/p>","protected":false},"author":1,"featured_media":15251,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-15208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logo-design"],"_links":{"self":[{"href":"https:\/\/hycrons.com\/es\/wp-json\/wp\/v2\/posts\/15208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hycrons.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hycrons.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hycrons.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hycrons.com\/es\/wp-json\/wp\/v2\/comments?post=15208"}],"version-history":[{"count":1,"href":"https:\/\/hycrons.com\/es\/wp-json\/wp\/v2\/posts\/15208\/revisions"}],"predecessor-version":[{"id":22555,"href":"https:\/\/hycrons.com\/es\/wp-json\/wp\/v2\/posts\/15208\/revisions\/22555"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hycrons.com\/es\/wp-json\/wp\/v2\/media\/15251"}],"wp:attachment":[{"href":"https:\/\/hycrons.com\/es\/wp-json\/wp\/v2\/media?parent=15208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hycrons.com\/es\/wp-json\/wp\/v2\/categories?post=15208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hycrons.com\/es\/wp-json\/wp\/v2\/tags?post=15208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}