{"id":10554,"date":"2021-11-05T18:52:01","date_gmt":"2021-11-05T22:52:01","guid":{"rendered":"http:\/\/hycrons.com\/?p=10554"},"modified":"2024-02-27T13:53:44","modified_gmt":"2024-02-27T17:53:44","slug":"como-manejar-tu-presencia-online","status":"publish","type":"post","link":"https:\/\/hycrons.com\/es\/how-to-manage-your-online-presence\/","title":{"rendered":"\u00bfC\u00f3mo manejar tu presencia online?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"10554\" class=\"elementor elementor-10554\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f8b79ac elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"f8b79ac\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f11960\" data-id=\"6f11960\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7175c8 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"d7175c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u00bfC\u00f3mo manejar tu presencia online?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da5cacc elementor-align-center elementor-mobile-align-left elementor-widget elementor-widget-post-info\" data-id=\"da5cacc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-4ac3793 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/hycrons.com\/es\/author\/hycrons\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-user-circle\" viewbox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 104c-53 0-96 43-96 96s43 96 96 96 96-43 96-96-43-96-96-96zm0 144c-26.5 0-48-21.5-48-48s21.5-48 48-48 48 21.5 48 48-21.5 48-48 48zm0-240C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm0 448c-49.7 0-95.1-18.3-130.1-48.4 14.9-23 40.4-38.6 69.6-39.5 20.8 6.4 40.6 9.6 60.5 9.6s39.7-3.1 60.5-9.6c29.2 1 54.7 16.5 69.6 39.5-35 30.1-80.4 48.4-130.1 48.4zm162.7-84.1c-24.4-31.4-62.1-51.9-105.1-51.9-10.2 0-26 9.6-57.6 9.6-31.5 0-47.4-9.6-57.6-9.6-42.9 0-80.6 20.5-105.1 51.9C61.9 339.2 48 299.2 48 256c0-110.3 89.7-200 200-200s200 89.7 200 200c0 43.2-13.9 83.2-37.3 115.9z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\thycrons\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ef24e32 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/hycrons.com\/es\/2021\/11\/05\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>5 de noviembre de 2021<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-8b8eeca elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-tags\" viewbox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M497.941 225.941L286.059 14.059A48 48 0 0 0 252.118 0H48C21.49 0 0 21.49 0 48v204.118a48 48 0 0 0 14.059 33.941l211.882 211.882c18.744 18.745 49.136 18.746 67.882 0l204.118-204.118c18.745-18.745 18.745-49.137 0-67.882zM112 160c-26.51 0-48-21.49-48-48s21.49-48 48-48 48 21.49 48 48-21.49 48-48 48zm513.941 133.823L421.823 497.941c-18.745 18.745-49.137 18.745-67.882 0l-.36-.36L527.64 323.522c16.999-16.999 26.36-39.6 26.36-63.64s-9.362-46.641-26.36-63.64L331.397 0h48.721a48 48 0 0 1 33.941 14.059l211.882 211.882c18.745 18.745 18.745 49.137 0 67.882z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/hycrons.com\/es\/category\/social-media-management\/\" class=\"elementor-post-info__terms-list-item\">Manejo de Redes Sociales<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0f826e2 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f826e2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4fb6c96\" data-id=\"4fb6c96\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fcd9b39 elementor-widget elementor-widget-text-editor\" data-id=\"fcd9b39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>El marketing digital es el estudio de los gustos y necesidades de los consumidores en Internet mediante herramientas online, para predecir sus comportamientos y as\u00ed desarrollar las mejores y m\u00e1s efectivas estrategias posibles. Por ello, nuestro objetivo es atraer, captar y retener a los clientes finales a trav\u00e9s de planes estrat\u00e9gicos y estudiando constantemente el comportamiento del consumidor.<\/p><p>Como hemos dicho en otras ocasiones, si bien es importante observar lo que hacen nuestros competidores, es a\u00fan m\u00e1s importante diferenciarnos de ellos, creando una estrategia exitosa de acuerdo a las caracter\u00edsticas y necesidades de nuestro negocio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d0a2188 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d0a2188\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c7ce4f4\" data-id=\"c7ce4f4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a672e4d elementor-widget elementor-widget-heading\" data-id=\"a672e4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfC\u00f3mo crear una buena estrategia de marketing digital?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5bdb24 elementor-widget elementor-widget-text-editor\" data-id=\"b5bdb24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"text-align: left;\">Crea contenido diferente al de tus competidores: fotos, v\u00eddeos, posts, etc. Todo debe ser \u00fanico y personalizado.<\/li><li>Piensa como tus consumidores. No s\u00f3lo en las palabras clave, sino tambi\u00e9n en sus b\u00fasquedas, gustos y comportamientos.<\/li><li>No te concentres s\u00f3lo en las redes sociales m\u00e1s populares. Dependiendo la industria en el que opere tu negocio, su presencia constante y actualizada en otras plataformas es realmente importante para causar una buena impresi\u00f3n en los consumidores y as\u00ed, aumentar las ventas y los beneficios. Por ejemplo, un restaurante puede crear un perfil en Instagram y Facebook, hacer promociones en estas redes sociales, pero no debe olvidar que tambi\u00e9n necesita tener presencia en otras plataformas en las que conf\u00eda su target, como Tripadvisor, Yelp, Untappd, etc.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-043be6d\" data-id=\"043be6d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff8b342 elementor-widget elementor-widget-image\" data-id=\"ff8b342\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"1124\" src=\"https:\/\/hycrons.com\/wp-content\/uploads\/2021\/10\/DSC8564.jpg\" class=\"attachment-full size-full wp-image-8621\" alt=\"\" srcset=\"https:\/\/hycrons.com\/wp-content\/uploads\/2021\/10\/DSC8564.jpg 900w, https:\/\/hycrons.com\/wp-content\/uploads\/2021\/10\/DSC8564-240x300.jpg 240w, https:\/\/hycrons.com\/wp-content\/uploads\/2021\/10\/DSC8564-820x1024.jpg 820w, https:\/\/hycrons.com\/wp-content\/uploads\/2021\/10\/DSC8564-768x959.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6052e4b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6052e4b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-86fa85b\" data-id=\"86fa85b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d6e410 elementor-widget elementor-widget-image\" data-id=\"9d6e410\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"898\" height=\"756\" src=\"https:\/\/hycrons.com\/wp-content\/uploads\/2023\/03\/DSC05800.jpg\" class=\"attachment-full size-full wp-image-20096\" alt=\"\" srcset=\"https:\/\/hycrons.com\/wp-content\/uploads\/2023\/03\/DSC05800.jpg 898w, https:\/\/hycrons.com\/wp-content\/uploads\/2023\/03\/DSC05800-300x253.jpg 300w, https:\/\/hycrons.com\/wp-content\/uploads\/2023\/03\/DSC05800-768x647.jpg 768w, https:\/\/hycrons.com\/wp-content\/uploads\/2023\/03\/DSC05800-14x12.webp 14w\" sizes=\"(max-width: 898px) 100vw, 898px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c139f08\" data-id=\"c139f08\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd568c3 elementor-widget elementor-widget-text-editor\" data-id=\"dd568c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"text-align: left;\">Trabaja con equipos profesionales que entiendan de marketing digital y tengan las herramientas necesarias para realizar estudios de comportamiento y escucha activa de tu negocio. S\u00f3lo as\u00ed podr\u00e1s crear la mejor estrategia posible para cumplir tus objetivos.<\/li><li style=\"text-align: left;\">Hay que analizar previamente el punto de partida, el lugar al que se quiere llegar (el objetivo final) y la evoluci\u00f3n previa de la empresa y la competencia, para hacerse una idea objetiva de c\u00f3mo funciona el sector y sus peculiaridades.<\/li><li style=\"text-align: left;\">Nunca debes olvidar que la inversi\u00f3n en marketing digital muestra sus beneficios con el tiempo, por lo que si al principio no obtienes resultados, \u00a1no tires la toalla! Pronto los obtendr\u00e1s.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-84e786c elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"84e786c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fa7f5f0\" data-id=\"fa7f5f0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9086df9 elementor-widget elementor-widget-text-editor\" data-id=\"9086df9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>En conclusi\u00f3n, el marketing digital y el estudio de los comportamientos y preferencias de los consumidores har\u00e1n que tu negocio despegue y alcance los objetivos y beneficios esperados gracias al desarrollo de una buena estrategia. Recuerda, la presencia online no s\u00f3lo se basa en una p\u00e1gina web o un perfil en alguna plataforma social, tambi\u00e9n se trata de descubrir nichos de actuaci\u00f3n, crear un buen plan de acci\u00f3n y adaptar cada uno de los pasos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0d9c06c elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"0d9c06c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8891373\" data-id=\"8891373\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-166dab1 elementor-widget elementor-widget-heading\" data-id=\"166dab1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Lea Nuestros <\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23d3ac8 elementor-widget elementor-widget-heading\" data-id=\"23d3ac8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Art\u00edculos Recientes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b6fc15 elementor-widget elementor-widget-jet-blog-smart-tiles\" data-id=\"9b6fc15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-blog-smart-tiles.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-jet-blog-smart-tiles jet-blog\"><div class=\"jet-smart-tiles-wrap jet-hide-excerpt\" data-slider-atts='{\"adaptiveHeight\":true,\"arrows\":true,\"prevArrow\":\"<i class=\\\"jet-arrow-prev jet-blog-arrow\\\"><svg width=\\\"24\\\" height=\\\"24\\\" viewBox=\\\"0 0 24 24\\\" fill=\\\"none\\\" xmlns=\\\"http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\\"><path d=\\\"M6.72499 6.62519L8.42499 8.30019L5.92499 10.8002L21.425 10.8002L21.425 13.1502L5.89999 13.1502L8.42499 15.6502L6.74999 17.3252L1.39999 11.9752L6.72499 6.62519Z\\\" fill=\\\"#0F172A\\\"\\\/><\\\/svg><\\\/i>\",\"nextArrow\":\"<i class=\\\"jet-arrow-next jet-blog-arrow\\\"><svg width=\\\"24\\\" height=\\\"24\\\" viewBox=\\\"0 0 24 24\\\" fill=\\\"none\\\" xmlns=\\\"http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\\"><path d=\\\"M17.275 17.3748L15.575 15.6998L18.075 13.1998H2.57501V10.8498H18.1L15.575 8.3498L17.25 6.6748L22.6 12.0248L17.275 17.3748Z\\\" fill=\\\"#0F172A\\\"\\\/><\\\/svg><\\\/i>\",\"autoplay\":true,\"autoplaySpeed\":5000,\"rtl\":false}' dir=\"ltr\"><div class=\"jet-smart-tiles-slide\"><div class=\"jet-smart-tiles-slide__wrap layout-3-x rows-1\" ><div class=\"jet-smart-tiles\">\n\t<div class=\"jet-smart-tiles__box\" style=\"background-image:url(&#039;https:\/\/hycrons.com\/wp-content\/uploads\/2025\/10\/HYR03572.jpg&#039;)\">\n\t\t<div class=\"jet-smart-tiles__terms\"><a href=\"https:\/\/hycrons.com\/es\/category\/graphic-arts\/\" class=\"jet-smart-tiles__terms-link jet-smart-tiles__terms-link--29\">Dise\u00f1o Gr\u00e1fico<\/a><\/div>\t\t<div class=\"jet-smart-tiles__box-content\">\n\t\t\t<div class=\"jet-smart-tiles__box-content-inner\">\n\t\t\t\t<div class=\"jet-smart-tiles__meta\"><span class=\"post__date post-meta__item jet-smart-tiles__meta-item\"><span class=\"jet-smart-tiles__meta-icon jet-blog-icon\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar-alt\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48V192H0v272zm320-196c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zM192 268c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zM64 268c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12H76c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12H76c-6.6 0-12-5.4-12-12v-40zM400 64h-48V16c0-8.8-7.2-16-16-16h-32c-8.8 0-16 7.2-16 16v48H160V16c0-8.8-7.2-16-16-16h-32c-8.8 0-16 7.2-16 16v48H48C21.5 64 0 85.5 0 112v48h448v-48c0-26.5-21.5-48-48-48z\"><\/path><\/svg><\/span><span  class=\"post__date-link\" ><time datetime=\"2026-09-15T12:44:12-04:00\" title=\"2026-09-15T12:44:12-04:00\">15 de septiembre de 2026<\/time><\/span><\/span><\/div>\t\t\t\t\t\t\t\t<div class=\"jet-smart-tiles__box-title\">Menos IA, M\u00e1s Producci\u00f3n Real<\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"jet-smart-tiles__box-excerpt\"><p>Hablemos claro: el mercado local cambi\u00f3. El consumidor en Puerto Rico es cada vez m\u00e1s exigente al momento de escoger d\u00f3nde gasta su dinero.<\/p>\n<\/div>\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<a href=\"https:\/\/hycrons.com\/es\/less-ai-more-real-production\/\" class=\"jet-smart-tiles__box-link\" aria-label=\"Menos IA, M\u00e1s Producci\u00f3n Real\"><\/a>\n\t<\/div>\n<\/div><div class=\"jet-smart-tiles\">\n\t<div class=\"jet-smart-tiles__box\" style=\"background-image:url(&#039;https:\/\/hycrons.com\/wp-content\/uploads\/2026\/01\/HYR07871.jpg&#039;)\">\n\t\t<div class=\"jet-smart-tiles__terms\"><a href=\"https:\/\/hycrons.com\/es\/category\/graphic-arts\/\" class=\"jet-smart-tiles__terms-link jet-smart-tiles__terms-link--29\">Dise\u00f1o Gr\u00e1fico<\/a><\/div>\t\t<div class=\"jet-smart-tiles__box-content\">\n\t\t\t<div class=\"jet-smart-tiles__box-content-inner\">\n\t\t\t\t<div class=\"jet-smart-tiles__meta\"><span class=\"post__date post-meta__item jet-smart-tiles__meta-item\"><span class=\"jet-smart-tiles__meta-icon jet-blog-icon\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar-alt\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48V192H0v272zm320-196c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zM192 268c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zM64 268c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12H76c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12H76c-6.6 0-12-5.4-12-12v-40zM400 64h-48V16c0-8.8-7.2-16-16-16h-32c-8.8 0-16 7.2-16 16v48H160V16c0-8.8-7.2-16-16-16h-32c-8.8 0-16 7.2-16 16v48H48C21.5 64 0 85.5 0 112v48h448v-48c0-26.5-21.5-48-48-48z\"><\/path><\/svg><\/span><span  class=\"post__date-link\" ><time datetime=\"2026-08-15T12:29:55-04:00\" title=\"2026-08-15T12:29:55-04:00\">15 de agosto de 2026<\/time><\/span><\/span><\/div>\t\t\t\t\t\t\t\t<div class=\"jet-smart-tiles__box-title\">Respeto de Marca a Marca: El impacto comercial de un contenido bien ejecutado<\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"jet-smart-tiles__box-excerpt\"><p>Entre due\u00f1os de negocios en Puerto Rico nos conocemos el juego. Sabemos de primera mano lo que cuesta levantar un local, mantener la calidad del producto y lidiar con el d\u00eda a d\u00eda operativo.<\/p>\n<\/div>\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<a href=\"https:\/\/hycrons.com\/es\/brand-to-brand-respect-the-commercial-impact-of-well-executed-content\/\" class=\"jet-smart-tiles__box-link\" aria-label=\"Respeto de Marca a Marca: El impacto comercial de un contenido bien ejecutado\"><\/a>\n\t<\/div>\n<\/div><div class=\"jet-smart-tiles\">\n\t<div class=\"jet-smart-tiles__box\" style=\"background-image:url(&#039;https:\/\/hycrons.com\/wp-content\/uploads\/2026\/07\/pexels-markus-winkler-1430818-30869149.jpg&#039;)\">\n\t\t<div class=\"jet-smart-tiles__terms\"><a href=\"https:\/\/hycrons.com\/es\/category\/graphic-arts\/\" class=\"jet-smart-tiles__terms-link jet-smart-tiles__terms-link--29\">Dise\u00f1o Gr\u00e1fico<\/a><\/div>\t\t<div class=\"jet-smart-tiles__box-content\">\n\t\t\t<div class=\"jet-smart-tiles__box-content-inner\">\n\t\t\t\t<div class=\"jet-smart-tiles__meta\"><span class=\"post__date post-meta__item jet-smart-tiles__meta-item\"><span class=\"jet-smart-tiles__meta-icon jet-blog-icon\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar-alt\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48V192H0v272zm320-196c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zM192 268c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zM64 268c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12H76c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12H76c-6.6 0-12-5.4-12-12v-40zM400 64h-48V16c0-8.8-7.2-16-16-16h-32c-8.8 0-16 7.2-16 16v48H160V16c0-8.8-7.2-16-16-16h-32c-8.8 0-16 7.2-16 16v48H48C21.5 64 0 85.5 0 112v48h448v-48c0-26.5-21.5-48-48-48z\"><\/path><\/svg><\/span><span  class=\"post__date-link\" ><time datetime=\"2026-07-15T14:10:27-04:00\" title=\"2026-07-15T14:10:27-04:00\">15 de julio de 2026<\/time><\/span><\/span><\/div>\t\t\t\t\t\t\t\t<div class=\"jet-smart-tiles__box-title\">El peligro de delegar tu marca a la Inteligencia Artificial<\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"jet-smart-tiles__box-excerpt\"><p>La Inteligencia Artificial ha facilitado la creaci\u00f3n r\u00e1pida de im\u00e1genes, pero en el mundo de los negocios, el atajo digital puede convertirse en una trampa costosa.<\/p>\n<\/div>\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<a href=\"https:\/\/hycrons.com\/es\/the-danger-of-delegating-your-brand-to-artificial-intelligence\/\" class=\"jet-smart-tiles__box-link\" aria-label=\"El peligro de delegar tu marca a la Inteligencia Artificial\"><\/a>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-320a593 elementor-align-center elementor-mobile-align-center elementor-tablet-align-center elementor-widget elementor-widget-button\" data-id=\"320a593\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"\/es\/blog\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-zoom-in\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ver Todos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>El marketing digital es el estudio de los gustos y necesidades de los consumidores en Internet mediante herramientas online, para predecir sus comportamientos y as\u00ed desarrollar las mejores y m\u00e1s efectivas estrategias posibles. Por ello, nuestro objetivo es atraer, captar y retener a los clientes finales a trav\u00e9s de planes estrat\u00e9gicos y estudiando constantemente el comportamiento de los consumidores.<\/p>","protected":false},"author":1,"featured_media":9907,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-10554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-management"],"_links":{"self":[{"href":"https:\/\/hycrons.com\/es\/wp-json\/wp\/v2\/posts\/10554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hycrons.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hycrons.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hycrons.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hycrons.com\/es\/wp-json\/wp\/v2\/comments?post=10554"}],"version-history":[{"count":1,"href":"https:\/\/hycrons.com\/es\/wp-json\/wp\/v2\/posts\/10554\/revisions"}],"predecessor-version":[{"id":22544,"href":"https:\/\/hycrons.com\/es\/wp-json\/wp\/v2\/posts\/10554\/revisions\/22544"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hycrons.com\/es\/wp-json\/wp\/v2\/media\/9907"}],"wp:attachment":[{"href":"https:\/\/hycrons.com\/es\/wp-json\/wp\/v2\/media?parent=10554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hycrons.com\/es\/wp-json\/wp\/v2\/categories?post=10554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hycrons.com\/es\/wp-json\/wp\/v2\/tags?post=10554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}